Customer Use Case:

Freight and Transportation Provider

A leading global transportation and logistics company consisting of multiple acquired companies handles thousands of shipments for thousands of customers every day. But if that weren’t enough to melt down a bank of computers, the company faced a complex data integration problem that slowed down accurate reporting and analytics. Because each operating company had adopted a different coding system for customer and logistics records, it was nearly impossible to roll up customer data and see a single, unified view of shipping information. And that impacted the company’s ability to collect revenue in a timely manner.

To solve the coding morass without changing the divisions’ underlying systems, they turned to its enterprise data warehouse provider, Teradata, which specializes in solutions for the transportation industry. After studying their requirements, Teradata determined that Purisma offered the only solution that could correlate corporate codes within the multiple operating companies and their existing technology infrastructure. With the Purisma Data Hub, they can now accurately attribute revenue to the proper customer accounts and get a clear, accurate picture of customer revenue across the company.