Purisma and ATTEVO Sign Strategic Partner Agreement to Provide Solutions-Driven Master Data Management Platforms to the Enterprise

Companies to Work on Joint Marketing, Sales, and Deployment Activities

Redwood City, CA—Jan. 29, 2007—Purisma™, a leading provider of master data management (MDM) solutions, today announced a strategic partner agreement with ATTEVO, an information technology services and solutions consulting firm. Under the terms of the agreement, ATTEVO will work closely with Purisma on joint marketing, sales, and implementation activities.

“ATTEVO’s deep experience in customer data integration and master data management, along with extensive knowledge of Purisma’s products, offers our joint customers an unmatched opportunity to efficiently and cost-effectively develop and realize their vision for taking total control over their data,“ said Todd Clyde, vice president of worldwide sales and alliances at Purisma. “ATTEVO’s expertise in understanding how to develop a master data management roadmap, combined with its detailed best practices associated with the rollout and ongoing data governance of an enterprise-wide CDI/MDM initiative, ensures that customers take the most effective approach for their specific needs.”

Recently, a Fortune 100 healthcare company, which saw poor data quality resulting from multiple mergers and acquisitions and which caused decreased operational efficiencies and increased costs, used ATTEVO to implement the Purisma Data Hub. The efficient deployment of the Purisma Data Hub by ATTEVO enabled the company to achieve a true “single view of its customers’ in a matter of months. The company now makes faster and more effective strategic and operational decisions, and manages customer relations more effectively. The solution also ensures that future mergers and acquisitions can occur at a faster pace and with reduced expense.

“The combination of Purisma Data Hub and ATTEVO’s Enterprise Information Management Practice creates a tremendous value proposition for our clients by ensuring the most powerful MDM technology gets implemented utilizing the most effective MDM roadmap,” said David Snyder, CEO of ATTEVO. “This ensures faster time to implementation, faster time to benefit, and greater overall benefit for our customers.”

About Purisma

Purisma is a leading provider of a solutions-driven master data management (MDM) platform for enterprises. With Purisma Data Hub companies can, for the first time, implement highly accurate MDM projects to respond to specific business solution challenges without the time, cost, complexity, or disruptions of conventional MDM solutions. Purisma customers include Fortune 500 businesses across many customer-centric industries; strategic partners include Business Objects, D&B, Hyperion and Teradata. Company headquarters are located in Redwood City, California. To learn more about Purisma, visit www.Purisma.com, call (650) 306-8300 or e-mail info@purisma.com.

About ATTEVO

ATTEVO is a business and technology consultancy focused on increasing clients’ profitability, service and quality by helping them to improve their business focus, processes and relationships with their customers, partners and employees. ATTEVO clients are major commercial and government organizations around the world including some of the largest public companies as well as exciting mid-market and emerging companies. ATTEVO has offices in Ohio, California and London, England. www.attevo.com, (216) 928-2800, info@attevo.com.