Purisma Business Data Appliances Offer Industry’s First “Instant-On” Master Data Capability

MyData for D&B—First in Family of Configured-to-Order Software Appliances, Helps Companies Manage D&B Data

Redwood City, CA – March 26, 2007 - Purisma™, a leading provider of master data management (MDM) solutions, today announced a new family of Business Data Appliances, the industry’s first software appliances for the MDM market. These software appliances make it easy for enterprise departments and lines of business to rapidly take command of their own MDM initiatives. Purisma’s Business Data Appliances combine the ease and speed of software as a service with the security and control of an on-premise product.

MyData for D&B, the first software appliance to be announced, contains the capabilities for customizing and simplifying the alignment and integration of D&B reference data with corporate systems such as CRM. Based on VMware and 100 percent upgradeable to the Purisma Data Hub, the solution-specific software appliance is configured-to-order and automatically managed and updated by Purisma. In a related release, Purisma today also announced Purisma Data Hub 3.0, the latest version of its MDM solution (see “Purisma Enables IT to Deliver New Levels of Value and Control to Business Users”).

“Cross-enterprise master data management projects typically cost millions of dollars, involve numerous lines of business, and require sponsorship at the highest levels of the organization and this is where many vendors are focusing their efforts,” said Pete Daffern, CEO and chairman of Purisma. “As a result, current MDM solutions on the market address only a small percent of the total market need. Most companies are unable to solve their critical operational business challenges because they are saddled with fragmented, inconsistent, and less usable data at both the line-of-business and departmental level. By listening closely to the real-world needs of our customers, we have developed the first of a family of software appliances that can, in a matter of hours, let them solve their most critical data challenges, then as their needs change, expand to larger MDM solutions.”

“Despite the number of MDM offerings on the market, there are a lot of unfulfilled data management needs out there—and the vast majority of them are at the departmental level,” said Aaron Zornes, Chief Research Officer at the CDI-MDM Institute. “Purisma’s MyData for D&B allows businesses to get the maximum out of their Dun & Bradstreet data investment, customize that information to meet their needs and —best of all— it won’t give you budget heartburn in the process.”

Designed for enterprise-caliber performance, MyData software appliances are master data solutions that address “point problems” for business departments or lines-of-business. MyData for D&B lets organizations easily integrate D&B as a trusted starting point for customer data integration initiatives. Purisma’s MyData for D&B complements D&B’s offerings and is optimized to allow users to:

• Integrate Seamlessly—Corporate customer data files can be easily imported into the solution without modification through a variety of means including flat files. Out-of-the-box workflows can be easily configured and scheduled to manage the overall interchange and enrichment process with D&B.
• Customize Hierarchy Views—Users can easily extend the generic D&B corporate hierarchy. With MyData for D&B, hierarchies are customizable with Corporate Ultimate™ capabilities to allow business users to align organizational structures to match the way they view and interact with their customers.
• Manage Exceptions—Robust functionality allows users to resolve data exceptions via a “point and click” solution versus manual, spreadsheets-based methods often used by line-of-business mangers today.
• Preserve Changes—Hierarchy customizations or other data modifications that previously would have been overwritten when data was updated with new D&B information are preserved as “MyData” structures.
• Increase DUNS Attach Rates—Matching of data is optimized by using a system that combines D&B and Purisma capabilities.

MyData solutions are pre-packaged, resulting in no onsite installation or configuration. A tech-savvy business user can download and manage the appliance with minimal to no IT involvement and, in a matter of hours, be up and running. Purisma provides remote support and automatic updates which are included in the subscription pricing.

Availability and Pricing
MyData for D&B will be available in the second quarter of 2007. Business users interested in Purisma’s MyData for D&B Quick Start Program are invited to sign up immediately at: http://www.purisma.com/appliance1. Subscription pricing starts at $2,500 per month.

About Purisma
Purisma is a leading provider of a solutions-driven master data management (MDM) platform for enterprises. With Purisma Data Hub companies can, for the first time, implement highly accurate MDM projects to respond to specific business solution challenges without the time, cost, complexity, or disruptions of conventional MDM solutions. Purisma customers include Fortune 500 businesses across many customer-centric industries; strategic partners include Business Objects, D&B, Hyperion and Teradata. Company headquarters are located in Redwood City, California. To learn more about Purisma, visit www.Purisma.com, call (650) 306-8300 or e-mail info@purisma.com.