D&B’s Purisma Data Hub 4.0 Provides In-Depth and Actionable Customer Data

The Integration of D&B’s Data with Purisma’s Technology Gives Marketing and Sales Organizations Unparalleled Customer Insight and Faster Time to Value

San Mateo, CA — April 15, 2009 —NEWS SUMMARY

• D&B, (NYSE: DNB), the world’s leading source of commercial information, announced the Purisma Data Hub 4.0, which enables businesses to get the most accurate and complete view of their customers. Purisma Data Hub 4.0 masters D&B reference data with internal operational data to give businesses valuable insight into current customers as well as the ability to identify future market opportunities.
• The Purisma Data Hub creates an accurate, master version of every identified entity, flexibly organizes all identities into hierarchies tailored for each business user, and synchronizes this information across the enterprise.
• Since D&B’s acquisition of Purisma in 2007, the combined companies have developed innovative synergies between D&B data and Purisma technology that allow customers to achieve faster ROI and realize their full revenue potential.

NEW FEATURES IN DATA HUB 4.0

• CONTROL: Users now have the ability to define policies and control the amount of data received from D&B based on individual frequency preference and budget. Data stewards are now able to organize data into familiar structures, such as virtual holding companies, making it easier to navigate and review data.
• EFFICIENCY: Businesses can simultaneously conduct research via Hoovers, Google or internal CRM applications without the need to copy and paste data into or launch other applications. As a result, companies can streamline processes, speed up data validation, increase accuracy and free up data steward time often consumed by data validation.
• OPPORTUNITY: Data stewards and analysts can differentiate customers and prospects from corporate whitespace, visible within the Purisma application, to identify additional sales and marketing opportunities.
• PERFECT MATCH: Enhanced match driver selection, D&B match grades and confidence codes for scoring results in highly confident “records matched” and equip data analysts with accurate data for a higher success rate.
• NEW INTERFACE: Purisma Data Hub 4.0 boasts a simplified interface and user control to quickly and accurately manage high-volume data through file upload and retrieval, allowing operators to work with existing, local D&B data files, and remote files via a graphical user interfaces. The improved interface also enables external systems to automatically run searches, add, edit and react to additional D&B match information resulting in a system that’s fully automated and brings dependent systems up-to-date using standards based interfaces.

QUOTES AND CUSTOMER DETAILS

• “In today’s touch economic climate, sales and marketing executives are being asked to do more with lower budgets and headcount,” says Bob Hagenau, D&BVice President of Products and Corporate Development. “Purisma Data Hub 4.0 is a very cost-effective way to help them quickly generate new revenue opportunities by optimizing the insights they can glean from existing customer data.”

MULTIMEDIA ELEMENTS

Please contact samantha@eastwick.com to arrange an interview or to obtain additional quotes.

About D&B

D&B (NYSE:DNB) is the world’s leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence® for over 166 years.  D&B’s global commercial database contains more than 130 million business records.  The database is enhanced by D&B’s proprietary DUNSRight® Quality Process, which provides our customers with quality business information.  This quality information is the foundation of our global solutions that customers rely on to make critical business decisions.

D&B provides solution sets that meet a diverse set of customer needs globally.  Customers use D&B Risk Management Solutions™ to mitigate credit and supplier risk, increase cash flow and drive increased profitability; D&B Sales & Marketing Solutions™ to increase revenue from new and existing customers; and D&B Internet Solutions to convert prospects into clients faster by enabling business professionals to research companies, executives and industries. 

For more information, please visit www.purisma.com.