Purisma Data Hub

Role-based Hierarchy

Does your data hub solution allow each type of business users to view and organizes the data in a way that makes sense for their particular business problem? Can your MDM-based project be successful if business users can’t easily use and understand the data hub’s records?

Marketing wants to see who the biggest potential spenders are in each vertical market. Sales want to see sales to strategic accounts across sales territories. Finance want to see customers aggregated into their legal entities as represented by D&B. In order to solve these and other information hierarchy challenges, most data hubs provide a very generic information hierarchy that is not flexible enough to present information relationships in multiple ways.

Purisma goes far beyond basic hierarchy capability by including a unique, role-based hierarchy system that allows each type of business user to view the relationships between records in the way that makes the most sense according to their business challenge. Purisma Data Hub™ ensures that both IT and business users gain the maximum leverage from their investment by:

• Optimizing hierarchy views of match records and related entities
• Presenting information in the most relevant way, by role
• Leveraging hierarchies from internal or external sources, such as D&B

This capability is critical for customers who need to present, leverage and analyze data in different use cases and to multiple types of business users.