MyData for D&B

Manage Your D&B Data Easily and Efficiently

Many companies complement their own customer intelligence with 3rd-party reference data sources, such as Dun & Bradstreet (D&B) Sales and Marketing Solutions, to help gain more detailed insight into purchasing trends by market segment, or understand total customer organizational structures. Armed with such information, companies can uncover cross-sell opportunities that ultimately result in increased revenue and customer retention.

The solution provided by D&B delivers a comprehensive database of information and attributes for more than 100 million corporations around the world, but because of the complexities in matching and aligning D&B data and hierarchies with in-house systems and databases, getting the right data to drive quality marketing and sales decisions in a timely fashion can be difficult. Companies face several challenges in maximizing their investment in D&B’s service, including:

• Maximizing match quality across D&B and internal customer databases and contact records
• Customizing the view of the “customer” for different business users across the organization
• Creating and managing a master customer record that combines the best of D&B and internal data values
• Exchanging information between in-house databases and the D&B information service as well as resolving exceptions and conflicts
• Managing integration of D&B data with marketing databases and business applications from a central hub

To address these challenges, a team of sales operations, marketing, and the enterprise IT staff typically works together to build custom solutions or limit usage of the data. These custom solutions often involve database coding, custom script writing, Excel spreadsheet creation, and a significant amount of manual data correction—all of which is expensive and, often, still does not meet the needs of the business.

Getting the Most Out of your D&B Investment with Purisma

Using Purisma’s “MyData for D&B” software application radically simplifies and optimizes the integration of Dun & Bradstreet data with your internal systems and enables you to create, maintain and refresh customized hierarchies – all in a matter of hours
MyData for D&B complements D&B’s offering and is optimized to allow users to:

• Integrate—D&B data files can be integrated without modification
• Manage Exceptions—“Point and click” resolution of exceptions
• Customize—Easily create your own customized hierarchies that align with how you view your customers
• Preserve—Hierarchies or other customizations can be preserved and refreshed as “MyData” structures.
• Optimize - Matching of data is optimized by using a blended scoring system that combines D&B and Purisma capabilities.

By deploying the Purisma MyData for D&B business data appliance in conjunction with D&B Sales and Marketing Solutions, companies can maximize their investment in external data sources in a matter of hours with minimal burden on IT resources. Purisma automates the matching, unification, exception management, and data exchange processes, improving data accuracy and usability while reducing operational complexities.

Get started right now »