Purisma Solutions

Accelerating Merger & Acquisition Integration

Every merger and acquisition is based on strategic business decisions. Whether the objective is to gain market share, to increase revenue or to complement existing products or technologies, understanding both companies' customers and suppliers is essential to accelerate the return on the acquisition investment. A merger or acquisition causes immediate stresses in the IT landscape. The business side of the newly merged enterprise often expects instant access to consolidated information. To accelerate sales force integration and knowledge transfer, management needs to quickly identify synergies across the combined customer base and define up-sell and cross-sell opportunities.

While simple in concept, this notion is fraught with information management challenges. Trying to consolidate records across existing and newly acquired information systems creates a nightmare when trying to identify common customers and suppliers. With separate and redundant systems and infrastructures, data reconciliation becomes the IT organization’s worst nightmare.

MDM/CDI drives the ability to consolidate disparate records across multiple applications, databases, data warehouses and external reference data sources. Purisma’s rapid-to-deploy, solutions-driven approach helps quickly consolidate and resolve data issues in the most accurate manner. As a critical part of the technology integration phase, Purisma’s can help:

• Shorten sales ramp-up times resulting in higher revenues
• Highlight sales opportunities from the joined customer base
• Provide holistic customer intelligence for more valuable customer interactions
• Identify key potential areas of purchasing leverage

Rapid Integration with Purisma

Master Data Management technology helps a merged company integrate enterprise systems in order to accelerate the consolidation of customer or supplier information. When done properly, this enables a consolidated view of combined customer activity as well as customer analysis across multiple systems, making “single view of the customer,” “single face to the customer” and “supplier consolidation” solutions a reality.